On MFour Studio, we have a unique opportunity to follow the same 2,000 consumers month-over-month who provide their behavior and survey data, providing a syndicated insights journey. How do these shoppers’ attitudes and habits change over time? Thankfully our surveys and fair trade data provide a peek into just that.
These consumers are a broad sample to reflect the US population, including shoppers who are light on cash. Those surveyed who said they were struggling financially showed some unique shopping app & location data! Let’s see where they’re going, both online and in-store.