Imagine, you have a snack brand.
You’re dying for moms to buy it for their kids. Everything rides on the salty, cheesy crunch of this product passing a mom’s “is it healthy enough?” test.
So, you research … in-store, at check-out, and again at home. This kind of detailed research takes a first-party panel. One who’s willing to stay engaged—all the way through.
It’s worth it. Because you find will alter the way you market, merchandise, and advertise your new brand. Sharpen your pencils, it’s time to find out if your brand passes the “take-home” test.